Car dealer vehicle listing ads are an excellent way to generate finance leads for your dealership. They are also a great way to drive new customers to your website and convert them into sales.
Connecting Your Inventory Data With Google Merchant Center
These ads work by surfacing your inventory of cars for sale in Google Search. When a prospective or repeat customer searches for a certain vehicle, they’ll be shown relative vehicles that can be purchased nearby or shipped to them from your dealership — along with pictures and information like price, mileage and more.
When someone clicks on these ads, they’ll be taken to your vehicle description page (VDP) where they can read more about the specific vehicle, contact you or visit your dealership. Your ads support both new and used vehicle inventory from your dealership stock.
For most car dealers, vehicle listing ads are an easy, inexpensive way to get your inventory in front of potential customers online at the right time. They’re designed to appear on searches that have high car shopping intent, which helps them target customers at the bottom of your funnel – closer to selecting a specific vehicle, configuration and/or dealer.
To make vehicle listing ads effective, you must create a vehicle inventory data feed that contains detailed inventory information for all the vehicles you’re selling. This is done through the Google Merchant Center, a single-point dashboard that enables online sellers to manage their product information on Google.